Do you feel your executives don’t fully understand the direction of your company?

🚫 Many business owners face this issue: the vision they have for the future of the organization is often ignored or distorted by executives, who prefer to follow their own paths.

The reality is alarming, and the numbers don’t lie. According to a survey by CFO Magazine:

🔴 85% of C-level executives admit to spending less than 1 hour per month evaluating the company’s strategy. 🔴 Only 25% of executives have their incentives linked to the company’s organizational strategy. 🔴 Only 5% of employees understand the strategy of the company they work for.

What many don’t realize is that being tied to the budget does not mean being aligned with the strategy.

🎭 What’s behind this disconnect?

A study published by Finance Monthly and conducted by Fifth Chrome points to the main cause of this misalignment between executives and strategy: the disconnection between financial planning and the company’s strategic goals. CFOs who prioritize isolated financial operations without collaborating with other departments often fail to sustain the organization’s long-term vision.

Additionally, the lack of training in strategic management and a corporate culture focused on short-term results also contribute to this gap, hindering innovation and the company’s competitiveness. Source: Fifth Chrome - The Silent Killer

🔧 How can this be fixed?

There are essential strategic tools that can help bring clarity and align the entire team in the right direction:

🎯 SWOT Analysis: Identifying the Strengths, Weaknesses, Opportunities, and Threats of the company. 

🎯 Supply Chain Analysis: Evaluating the efficiency and risks of your production and distribution chain. 

🎯 Benchmarking: Comparing your company’s performance with competitors to identify areas of improvement.

These tools require thorough data collection, and this is where strategic intelligence consulting can provide the necessary insights to guide your company in the right direction. External support is often needed for the creation of these tools, which should be developed together by the directors and then validated by the Board. Many times, two rounds of discussions are required to reach a consensus.

🚦 Are you aligned with your strategy? If not, it’s time to act!

And you? How do you see this situation in your company? 🤔

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